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Real Estate Staging
Neutralize but don't
bore...Broaden the market appeal...And sell your house at the best
price, quicker
Are you fed up with the “For Sale” sign on your lawn
standing between you and your next home?
Are you tired of having prospective buyers come in, walk around, give
you that “just looking” smile then leave?
Has your house been on the market for months and months with no offers
in sight?
Do you want to get the most out of your investment by selling at the
best price in the least amount of time?
If buyers are fighting over your house…then
don’t read any further. On the other hand, if you’re fighting
to get buyers into your house you’ve come to the right place.
Quick
Sale In A Buyers Market
Jackie, I am sure that in such a slow market we were able to sell the
house because of your help in decorating it. Your excellent work paid
off. In fact, after you gave us all of the ideas for making the house
stand out from many, and we followed your advise, the result was so
amazing that we almost change our minds to sell because the house
looked so great! We would definitely recommend your service of house
staging to anyone who wants to make his or her house attractive for the
potential buyer. I think that with your help we were able to find the
customer very fast. We also liked and appreciated that you followed up
with your advice and spent more than required time consulting us,
checking the work in progress, and even providing us with the necessary
requisite such as pillows for decoration. What is even more appealing
is your room-by-room analysis of what has to be changed in the house
and your attention to details. Great work! Thank you very much again.
Ilya L. Wilmington, Massachusetts |
A few years ago, buyers looked at 12 houses over an 8-week period
before making a purchasing decision. Now they’re looking at only 8 over
the same period. Many buyers are visiting houses via the Internet
and venture out only when a property catches their eye or captures
their imagination.
Buyers are becoming more selective. “The creativity
to sell homes is coming back. We haven’t need it for years.” Dan Elsen,
President of Brokerage Services, Real Estate One, as reported by the
Wall Street Journal, February 8, 2006.
It’s a buyer’s market. There are more available houses for sale than
buyers looking to buy. Buyers make the decision to buy or not within
the first 15 seconds of entering a house. Is your house dressed
to impress?
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Preparing your house for sale could be your competitive
edge. Highlighting the best features of your property can set it
apart from other houses on the market. But, do you know how to prepare
it for sale? First you have to get potential buyers to fall in love
with your house. What’s the key? Realty enhancement and staging
techniques that broaden the market appeal and help the prospective
buyer visualize the house as their home, not yours.
When a house is prepared properly, it can sell faster at
the best price.
4 Days
To A Full Price Offer
The house was on the market for 146 days with no offers. We took it off
the market. You staged it. We got a full price offer 4 days after it
was listed on MLS!
Jackie S. Milton, Massachusetts
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After tracking 2772 properties in 8 major
U.S.
cities, Coldwell Banker found the average home was on the market for 31
days, yet the typical staged home sold in just under 14 days. While the
average home sold for a mere 1.6% over the seller’s asking price, the
staged homes went for a hefty 6.3% more. --Moneysense Magazine
Buyers
Make Offer In Three Days
Thank you for helping us to stage the house. The new owners saw the
house on Thursday; took a second look on Friday and bought the house on
Saturday. The staging of the house has definitely made a big difference
in this difficult real estate market. Your comments at the follow-on
visit gave us much comfort and confidence in the condition of the
house. Thank you again.
Peter and Elsie W. Andover,
Massachusetts
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How does it work?
Realty enhancement services include more than moving a chair or hanging
new curtains. To think of it as purely decorating trivializes this
important process. You only have one chance to make a good first
impression. I can help you prepare the house for broker tours, open
house events, or showings when the house is on the market.
You may not be able to make the hard decisions about what goes and what
stays while the house is on the market. I can! I help you pare down and
spruce up to show your house at its best.
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I eliminate the guesswork, decrease your chance of
making a decorating mistake, save you time, money and lots of stress.
“The key is to make the home as fresh and crisp as
possible.” Jackie Davis, Boston Herald, June 22, 2001
“Rooms for improvement – Staging expert helps sellers prep homes for
showing”
Imagine no longer having to pick up and leave so the realtor can do
another Open House.
Imagine buyers fighting over your house.
Imagine selling your house for the best price in the least amount of
time.
Imagine being in your new home faster and getting back to your normal
life.
Staging
Brings More Interested Buyers
Once the house was staged, more people who came to see it were
interested. We got an offer and a back up offer the same day!
B. Brown, Beverly , Massachusetts
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Staging Leads to Fast Sale
We never expected our house to sell so fast. We’re thrilled we followed
your recommendations! At first we weren’t quite sure how the right
colors, accessories and “look” could make a difference. Now, we’re true
believers! I definitely think we got the offers we did on our house
thanks to your suggestions. We had a buyer for the house before we
found a new. We’re all happy in our new home. We’re a little camera shy
and so are the kids and Jack, the cat. But, Shadow wants you to see
he’s content.
Joe and Alice B., Billerica ,
Massachusetts
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Real Estate Enhancement and
Staging Packages
Platinum Package - Realty
Enhancement
This service is convenient for homeowners who are
too busy to contact resources or implement the recommendations. No
time? No problem! I manage the entire process for you. In addition to
providing a written plan I coordinate the resources required to stage
the house – for example, movers, painters, cleaners, etc. I specify and
select exact merchandise, materials and decorative items as
needed. The team leaves the house with the “model home” look.
This service includes all the features of the Gold and Silver Packages.
Gold Package –Staging
This package is especially good for homeowners who need help
implementing the recommendations outlined in an Evaluation and
Recommendations Report.
The service includes the features of the Silver Package and the muscle
to help you tackle the jobs. My team makes minor adjustments to the
furniture arrangements, re-hangs the artwork and displays the
accessories for you.
If selecting home improvement merchandise or updating your décor
is not your forte, I provide samples of materials and finishes to speed
the selection process.
Homes are prepared quickly and affordably to get them on the market and
be ready to shine against the competition.
Silver Package –Evaluation and
Recommendations Report
This service is designed specifically for the
do-it-yourselfer with the time to implement changes but a very limited
budget.
You get a written report outlining all the recommended
changes you can make to get your house into tip-top shape. Your
resource list includes what you’ll need and where to find it. Detailed
instructions go beyond the general clean, de-clutter and paint the room
beige. The customized plan for your house is filled with specific
recommendations for how to visually enhance the interior and exterior
of the property and broaden its appeal to buyers.
You'll know the proper placement of furniture, art and accessories to
emphasize or create unique features in the house. I show you how to
maximize room size so buyers feel they're getting more for their money.
Space sells!
Realtor
Doesn't Recognize It's The Same House
I wanted to thank you for your work. I just spoke with a realtor
calling in about the house and she said that the house looks so
different from prior photos when the house was listed with another
agency – that she didn’t recognize the house and she had actually shown
it before. Everything looks terrific and I must tell you I considered
this a very borderline house – meaning I wasn’t really sure one way or
the other whether staging was really going to be a benefit. Well,
everything looks great and the homeowners are very happy…
Lisa P. Wilmington, Massachusetts |
Ready to get started?
You’re just a click away from information that can
change how you live in your home or sell your house. Register
to receive my free report “Top 5 Decorating Traps and How to Avoid
Getting Caught.” And, each week you’ll receive “Decorating Senses –
Tip of the Week” to help you decorate to appeal to all 5 senses.
Remember to register for a free subscription to my
monthly newsletter “Davis on
Decorating”. It’s filled with resources, news, tips, and
stories to end your decorating struggles.
Want more resources to get you started? Visit articles and tips.
They’re your tickets to Better Design for Better Living!
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